Everyone’s been harping on about the death of sportbikes for so long that it’s become accepted wisdom: No one—especially “the youths”—wants uncomfortable, single-minded sportbikes anymore. Well, everyone must be wrong (thank goodness).

When we look at dwindling sportbike sales, we have to look at what’s available at dealerships. Sportbike riders like progress. If a model is lingering on the showroom floor, is it because it’s in the seventh year of production? No one wants that. Supersport machines aren’t irrelevant; it’s just that there’s nothing totally new or exciting out there. Until now(-ish).

At EICMA, the most…

This is only a snipper of article written by Seth Richards
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